GR Garage
Client
Toyota USA
Agency
Saatchi & Saatchi
Project Type
Art Direction
Year
2024
Objective
Asset Gen for the 2025 GR lineup, including GR Supra and GR86 Hakone Edition.
Revamp the GR Garage page to serve as a mid-upper funnel outlet for upcoming vehicles, while including a deeper dive into the content of the GR brand.
Photographer & Director: Anton Watts
Post-Production: Curve (stills) & PXP (motion)
Producer: Alex Granieri (stills) & Kathy Whitbeck (motion)
Talent & Professional GR Driver: Ryan Tuerck
Copywriters: BT Jackson & Veronica Alcocer
Creative Director: Norman Brown
Jr. ADs: Tran Lam & Yours truly.
POSITIONING
Pure mastery, infinite thrill.
Crafted by enthusiasts for enthusiasts, every vehicle in the GR lineup is a testament to superb craftsmanship and unyielding passion for the drive. The GR experience goes beyond the ordinary; it forges a profound connection between driver and machine. Every moment behind the wheel is an opportunity to test the boundaries of performance, pushing the vehicle to its limits with hair-raising thrills.
VISUAL DIRECTION
Tunnel Vision
It’s all about the focus of the drive, the feeling of thrill that you get when you enter into one of the GRs. All distractions slip away and it’s like tunnel vision - the focus is solely on you, the road, and the exhilarating drive.
Light streaks and motion blurs as visual elements, paired with environments of overpasses and tunnels, here’s our gateway portals to that infinite thrill.
GR86 Hakone Edition
PART 2
Vroom vroom. Motion.
a couple months after the reveal of the revamped GR Garage page along with the new 2025 GR86 Hakone Edition and GR Corolla, we went back to our tunnels to shoot some fun videos to support and enhance each vehicle’s model landing pages.
and now…some bts!
